Reputation Management

India’s leading flexible packaging company with an excellent track record, strong financial situation, and growth plans.
However, the brand was plagued with negative news. The company was dragged into controversies with its top management being in news for all the wrong reasons.

Mavcomm’s research indicated a strong disconnect between media and brand’s top management which had to be bridged immediately so that positive announcements about the company could be taken up seriously by media.
Mavcomm derived a strategy based on relationship building and rapid announcements to get media closer to the company.
The company’s CFO and HR head were positioned in the media.
A strong content marketing drive was undertaken to increase positive visibility.

Perception shift leading to attitudinal changes in journalists.
Coverage in all leading financial dailies, financial portals and electronic media.
Renewed interest of media in the company.
A substantial increase in investor interest leading to growth in stock price.
Timeframe: 2010-17.