Chhavi brings with her an experience of over 18 years in journalism and communications having started her career with Doordarshan. After winning accolades for her natural flair for writing and tremendous grasp over news, Chhavi
moved onto full time content development and has over the years lent credence to some of the top International and Indian brands. She mixes a unique ability to inculcate a thorough understanding of the brand vis-à-vis the overall social and economical paradigm and then juxtaposing the communications of the brand in such a manner so as to bring alive the brand’s salient aspects in a media and critic friendly manner. Her research papers and client collaterals are often accepted by clients and media without any changes. Being a Management Graduate and a practicing communications consultant, Chhavi has a remarkable hold over marketing and communications strategy formulation. She has so far combined her understanding of communications and strategy to create winning formulas for brands such as DLF and Yamaha amongst many others.